Article hero image
Getty Images

U.S. Stocks Are Booming. No One Agrees on What Will Happen Next

Wealthsimple makes powerful financial tools to help you grow and manage your money. Learn more

This article was originally published in the TLDR newsletter.

As regular TLDR readers know, 2024 has been a banner year for stocks generally and for U.S. stocks specifically. In November, American equities beat world markets by the largest degree in something like 26 years, putting the S&P 500 on pace for one of its best years in a century. This impressive performance has created two camps: one that says U.S. stocks will likely keep on booming, while another, equally adamant group insists that a painful correction is coming. Last week, a Financial Times columnist went as far as to claim that U.S. stocks are in the mother of all bubbles. And since a lot of Canadians invest in U.S. stocks — and a U.S. crash could trigger sell-offs worldwide — it’s worth discussing!

View #1: U.S. stocks are about to slow down, bigly

Goldman Sachs recently made headlines by claiming that the S&P 500 may be on the verge of a “Lost Decade,” wherein it will grow a mere 3% annually, which would be well short of the index’s 13% annual return over the past 10 years. Goldman believes such a glum view is warranted because U.S. stocks, which have rocketed up by more than 40% since October 2023, are now so expensive that it will be nigh on impossible for corporate profits to grow fast enough to justify their sky-high prices. On that note, J.P. Morgan pointed out that U.S. stocks’ current price-to-earnings ratio — aka the price of a share in a company relative to the profits it generates — is near the highest it has been this century, which suggests stocks are overvalued.

Concentration is another concern. The so-called Magnificent Seven tech stocks have soared by more than 90% since October 2023 and now compose about a third of the S&P 500’s total market cap, up from 14% in 2017. Goldman and others worry that the tech giants could disappoint investors if their bets on AI don’t fully pay off. And if your market’s success is largely contingent on the performance of a few companies and those companies lose steam — well, that’s bad.

View #2: U.S. stocks are just getting started

For every doomer, there’s an optimist who thinks U.S. stocks will keep ripping basically forever. Among them is banking giant UBS, which suspects that the U.S. is on the verge of another “roaring ’20s.” Investors who share such views argue that, yes, the price of U.S. stocks has soared, but U.S. companies have also grown their profits much than companies elsewhere. And because of that, stock valuations, though high, aren’t nearly as high as they were in 2020 or 2021 if you look at companies’ estimated future earnings (aka what really matters). In other words, U.S. stocks’ sky-high prices might be totally justifiable. As for the concentration concern, the non-Magnificent Seven companies in the S&P 500 — the Other 493, if you will — have recently been reporting increasing profits, so they might catch up.

What should you do about all this?

If you’re a loyal TLDR reader, you know what’s coming here, which is us saying that, since no one knows what the future holds, it’s probably a good idea to diversify your investments. That PSA aside, the deciding factor as to whether U.S. stock returns will be great or ho-hum over the next few years will no doubt be those aforementioned earnings. Promising corporate profitability has already driven some skeptics, including Canada’s David Rosenberg, to revise their bearish outlooks. And if you too believe U.S. companies will keep growing their profits like wild, you can invest in a way that reflects this view — just be prepared if you’re wrong. On the flip side, if you invest too conservatively, suspecting stocks will soon crash, you risk missing out on an epic rally. Since 1949, the average bull market has lasted for 5.5 years and returned 192%, while the current run has lasted only 2.2 years so far, with stocks up 69%.

Either way, remember this: for all the hoopla about potential booms and busts, the reality is that stocks tend to rise by a fairly moderate amount over the long term. In the 20th century — the American century — U.S. stocks rose by about 7% annually after inflation, and many forecasts expect returns in a similar range going forward. Point being: all big stock swings, up or down, look tiny if you’re investing for the long run.

Ben Mathis-Lilley is a senior writer for Slate.com who has also worked for BuzzFeed and New York magazine. The author of 2022's The Hot Seat: A Year of Outrage, Pride, and Occasional Games of College Football, he lives in New Jersey with his wife and three children.

The content on this site is produced by Wealthsimple Media Inc. and is for informational purposes only. The content is not intended to be investment advice or any other kind of professional advice. Before taking any action based on this content you should consult a professional. We do not endorse any third parties referenced on this site. When you invest, your money is at risk and it is possible that you may lose some or all of your investment. Past performance is not a guarantee of future results. Historical returns, hypothetical returns, expected returns and images included in this content are for illustrative purposes only.

Money + the World

"BURNOUT HAS BECOME OUR BASE TEMPERATURE. WE’RE THE BURNOUT GENERATION."

Anne Helen Petersen explains how things are different for the generation the world seems to love to hate.

TLDR Newsletter

Business news made simple

Sign up for our weekly non-boring newsletter about money, markets, and more.

By providing your email, you are consenting to receive communications from Wealthsimple Media Inc. Visit our Privacy Policy for more info, or contact us at privacy@wealthsimple.com or 80 Spadina Ave., Toronto, ON.

  • Money & the World

    The Code That Controls Your Money

    COBOL is a coding language older than Weird Al Yankovic. The people who know how to use it are often just as old. It underpins the entire financial system. And it can’t be removed. How a computer language controls the financial life of the world.

  • Money & the World

    The Long-Term Economic Disaster of Cash Bail

    We spoke to Robin Steinberg of The Bail Project and Colin Doyle from the Criminal Justice Policy Program at Harvard Law School about how the cash bail system fuels and funds mass incarceration — and how it wreaks havoc on society.

  • Wealthsimple

    Grow your money

    Smart investing tools and personalized advice designed to build long term wealth.

  • Money & the World

    We Asked Our Resident Stock Market Genius About the Animal Crossing Economy

    Is the economy built by the creators of Animal Crossing functional? Can you learn anything about the actual economy from it? Will a boar come and deliver turnips to us in real life anytime soon? We turned to Ben Reeves, CIO of Wealthsimple, to help us understand the world (both virtual and real).

  • Money & the World

    What the Hell is Actually Going on in the Economy Right Now?

    A conversation with Wealthsimple’s Chief Investment Officer and resident economic genius about what’s happening in the market, how crazy things could get, and what you can do about it. (Hint: help everyone stay healthy.)

Wealthsimple

Grow your money

Smart investing tools and personalized advice designed to build long term wealth.

Get startedright arrow icon